jjsep1960的部落格

Purchasing:Shopping

Sex and the City 的Carrie說

"I like my money right where I can see it: hanging in my closet."

單字

1.browse:v,瀏覽，隨意觀看

window shopping

A study shows that women burn around 385 calories each week just by browsing stores.

2.item:n,品項，商品

anniversary, warehouse clearance, year-end sales

A rational buyer will list the items she wants to buy at her own price before shopping.

3.outlet:n, 暢貨中心，銷路

outlet 的主要功能是方便許多廠家將過期存貨以較為低廉的價格在此出售；有些outlet mall(大型暢貨購物中心) ，除了商品項目齊備，還有美食街，娛樂區，能滿足顧客的各類需求

Many outlet malls host famous manufactures and brands,and feature thousands of items at really good prices.

4.behavior:n, 行為，舉止

customer behavior

Retailers influence customer behavior by designing the store's flow, merchandise placement, and surroundings.

5.search:v, 搜尋，調查

Women are more likely than men to spend time searching for products, walking the aisles, and interacting with the sales the staff.

6.impulse:n, 衝動，一時的念頭

The Confessions of a Shopaholic《購物狂的異想世界》裡頭有句話

''A store can awaken a lust for things you never even knew you needed. "

While most people make unplanned purchases sometimes, certain groups are more prone to be impulse buyers, such as people with disposable money. 

disposable

1. 可任意處理的; 可自由使用的

2. 用完即丟棄的, 一次性使用的

本文是從人類演化觀點，解釋某些購物行為在性別上所顯現的差異

Our shopping behavior is guided by instincts. In the earlier days of human development, men hunted and women gathered food. A new study says that this influences the way we shop.

Male shoppers go in for the "kill'. They walk into the store, buy what they need, and walk out. Evolutionary psychologist Daniel Kruger, who conducted the study, even suggests that stores should the way they operate for men: "It may be more efficient to have a counter that the guy walks up to, says what he want, and they go get that item from a storage room."

Women, on the other hand, like to have things to search through, feeling the textures and seeing the colors. They pay attention to details in shape or smell. Daniel Kruger tells a personal story from a trip to Prague. As soon as he and his friends arrived, the women had the impulse to go shopping. When they got back, they proudly showed what they had found. Many of their purchases came from stores that had outlets in other countries, but that didn't seem to matter. The women simply enjoyed the experience of browsing the shops.

Of course, not all men and women fit the pattern. Still, perhaps knowing about these differences will prevent an argument the next time you go shopping with your partner.

轉載自全球英語單字力(十一)Global English